SEO and Online Marketing to Increase Business ROI

 

Having a strong online presence is crucial to the success of any cannabis dispensary. Not only is it important for customers to find your business, but having a solid strategy to show at the top of search results can increase sales at an unbelievable rate. Don’t just take our word for it. Check out this dispensary and how these digital strategies grew their business to new heights.

Search Engine Optimization

Through a solid strategy in search engine optimization (SEO) this client saw a 123% increase in website traffic from organic searches in just 4 months! If your goal is to bring in more customers through the door, then search engine optimization (SEO) is the answer.

In an age where consumers are constantly searching online to find a business, having a solid presence at the top of search engines will increase your foot traffic to new levels

Our digital marketing expert is experienced with working with clients in the cannabis industry and knows the best methods to obtain incredible results. Through analytics, we can show you just how powerful SEO can be for your marijuana business.

Pay Per Click Advertising

While SEO deals with organic results on search engines, pay-per-click advertising is the sponsored results that show at the top or bottom of search engines.

This is yet another successful strategy that you can implement for your dispensary. For the same client, here is an overview of the success over the course of a week at a budget of $5.00 per day.

This shows that 52 people clicked on the advertisement at an average cost-per-click of $0.61. Not only that, but out of those 52 people, 12 of them directly clicked on directions to the store and 26 of them called the shop. With a small advertising budget, you can see substantial results in bringing in more customers to your marijuana dispensary.

Email Marketing

Email marketing is an excellent way to keep your customers engaged with your business. By sending out updates, list of strains each week, specials, and coupons, you can keep your customer retention high. For this same client, we began an email campaign geared towards offering a monthly coupon and a weekly updated list of strains each week. Within 10 months, using digital marketing strategies, we took a brand-new email list to an incredible 1,000 subscribers in less than 10 months.

Having a solid email strategy is a terrific way to keep your customers engaged and to have them coming back to your shop often.

Social Media Management

It is no secret that social media is an excellent way to keep people engaged with your brand. Having a solid social media presence can be used to increase lead acquisition, brand awareness, and customer retention.

While it is important to increase your followers on social media, it is equally as important to keep the engagement high. The more people that engage with your brand, the more likely that they will come back to your dispensary and be more involved with your brand.

While we work with all types of social media, we keep our focus on Facebook and Instagram as we see these platforms as the most engaging for the marijuana industry. Whether it is updates, pictures, or engaging videos, you can count on having the best content in the industry for your social media followers.

Website Design

Are you in need of a website to get you started online with your dispensary? No problem! Our digital marketing expert is also experienced with creating professional and engaging websites for the marijuana industry.

Having a website that is mobile-friendly, user-friendly, and optimized for search engines, is a crucial focal point for any other digital marketing strategy.

So, what are you waiting for? Let’s talk about how our online marketing strategies geared for the cannabis industry can help grow your business to new levels!